Dr. Neal Rosendorf, Associate Professor

Ph.D., Harvard University, 2000     rosendorf-stock-photo.png
M.A., Ohio University, 1991
B.A., Rutgers University, 1987

Associate Professor


Research Interests

Modern U.S. foreign relations and international relations history and policy; public diplomacy, national reputation management, international public relations and “soft power”; globalization history and concepts


Current Book Research Project

“‘To Sell Israel’: The Jewish State’s PR, Media and Tourism Outreach Efforts in America, 1948-68”

Select Publications

Franco Sells Spain to America: Hollywood, Tourism, and Public Relations as Postwar Spanish Soft Power (Palgrave Macmillan Press, February  2014)


“Renewing and Reinventing US Cultural Diplomacy: Strategic Overview and Prescriptions,” in Philip Seib, ed., American Public Diplomacy (Palgrave Macmillan, 2009)

“International Expositions” (featured article entry] in Akira Iriye and Pierre-Yves Saunier, eds., The Palgrave Dictionary of Transnational History, Palgrave Macmillan, 2009)

“Globalization During the Cold War” (featured article entry) in Ruud van Dyck, Jeremi Suri, et al., eds., Encyclopedia of the Cold War, Routledge/MTM, 2008)

“Hollywood in Madrid: American Film Producers and the Franco Regime, 1950-70” (Historical Journal of Film, Radio and Television, March 2007-IAMHIST-Carfax Prize for best HJFRT article, 2007)

“Be El Caudillo’s Guest: The Franco Regime’s Quest for Rehabilitation and Dollars After World War II Via the Promotion of U.S. Tourism to Spain” (Diplomatic History, June 2006)

“Social-Cultural Globalization: Concepts, History, and America’s Role” (chapter in Joseph S. Nye and John Donahue, eds., Governance in a Globalizing World, Brookings Institution Press, 2000)

Recent Conference Presentations

“People and Propaganda in Motion at Expos: The Franco Regime’s Messaging Program at the Spanish Pavilion, New York World’s Fair 1964-1965” (American Historical Association-Pacific Coast Branch Conference, Denver, August 2013)

“BRICs, Culture and Soft Power” (International Governance Speakers Series, Balsillie School of International Affairs-University of Waterloo, Waterloo, Ontario, April 2012)

“The Truth Will Out: Nation Branding Efforts in Gaddafi’s Libya Versus Franco’s Spain” (Keynote Address, Institute for Cultural Diplomacy Conference, Berlin, December 2011)

External Website (USC Center on Public Diplomacy)


Courses Taught

GOVT 150G: American Political Issues–Contemporary Issues in Historical Perspective

GOVT 361/563: Special Topics in International Relations–Soft Power. Culture and Diplomacy

Contact Information

Breland Hall, room 345, NMSU main campus

e-mail: nealrose@nmsu.edu

telephone: (575) 646-4225

Curriculum Vitae